In short
If you’re looking to buy a sex toy in France, the three main options are Passage du Désir, Espace Plaisir and Adam et Eve. If personalised advice, products designed by the brand and a French company matter most to you, Passage du Désir stands out for its own brands, carefully curated selection and 25 shops in France (it has also recently opened a shop in Brussels). Espace Plaisir, which belongs to the Lovehoney group, offers a very extensive online catalogue and a few shops. Adam et Eve is primarily an online retailer.
Transparency: this guide is published by Passage du Désir. Information about the other retailers comes from public sources accessed on 5 October 2026 and cited below the table.
What to look for when choosing where to buy your sex toy
A sex toy is an intimate product that comes into direct contact with mucous membranes. Choosing the right shop therefore matters just as much as choosing the right product.
- Material safetyChoose medical-grade silicone, borosilicate glass or stainless steel, and avoid porous materials or those containing phthalates. A reputable shop lists the materials used in every product.
- Where products come fromSome retailers sell other brands’ products, while others design their own. A brand that designs its own products oversees the entire process, from choosing materials to quality control.
- Quality of adviceFor a first purchase or a specific question (size, power, use with a partner, sensitivity), advice from a real person can help you avoid mistakes.
- DiscretionPlain packaging, a discreet name on your bank statement and delivery to a collection point: check these before ordering.
- Price and warrantyA low price is only worthwhile if the product lasts. Compare the warranty period and returns policies.
Comparison of Passage du Désir, Espace Plaisir and Adam et Eve
| Criterion | Passage du Désir | Espace Plaisir | Adam and Eve |
|---|---|---|---|
| Type of retailer | Independent French retailer founded in 2006, with an online shop and a network of physical shops | Retailer launched online in 2010, a subsidiary of the British-German Lovehoney Group | Online-only retailer belonging to the Dutch EQOM Group |
| Physical shops |
25 shops in France: Paris, Lyon, Grenoble, Lille, Strasbourg, Metz, Dijon, Rouen, Nantes, Rennes, Orléans, Bordeaux, Toulouse, Montpellier, Marseille, Nice, Toulon (La Valette-du-Var) 1 shop in Belgium: Brussels |
Lyon, Lille, Toulouse, Bordeaux | Online only |
| Brands designed by the retailer |
|
Small own-brand range of consumables (lubes, cleaners), gift sets and brands from the Lovehoney group | Small range of around twenty products (sex toys and lubes), including sex toys from the Easytoys group’s own brand |
| Product range | Around 2,500 carefully selected products, half of them made in-house | Over 10,000 products online | Over 10,000 products online |
| Style of the range | No realistic products or images featuring nudity | Wide range, including realistic products | Wide range, including realistic products |
| Advice | In-store advice, online shopping assistant, educational podcast and blog, Instagram | In-store advice | Live chat |
| Warranty | 2 years on sex toys (+ 2 years for members of the Purple Club on sex toys from Passage du Désir brands), 5 years on Womanizer, 15 years on Satisfyer | 2 years on sex toys | 2 years on sex toys |
| Discreet delivery | Yes, anonymous packaging | Yes, anonymous packaging | Yes, anonymous packaging |
Information checked on 5 October 2026 against the retailers’ official websites and press articles. Has something changed? Email us at service-client@passagedudesir.com.
Why choose Passage du Désir?
We design our own products
With our brands Love and Care, HYYO, Hector, Fabulous Toys, Bond, Black Edition and Passage du Désir, we oversee every stage: design by our creative team in Marseille, material selection, and testing and quality control by our service providers at the manufacturing plant.
We carefully select every product we sell
No realistic products or suggestive imagery: our selection is designed so everyone can choose without feeling awkward, whether for themselves or as a gift. Every third-party product undergoes a thorough review of its technical features and materials to ensure it meets our quality standards.
Advice from real people
In our 27 shops, our trained teams are here to help without judgement, whether it’s your first purchase or you’re looking for something specific.
Fair prices
Because we design some of the products in our catalogue, we can offer premium-quality products at prices to suit your budget.
Buy online or in a shop?
The two complement each other. Online, you can order discreetly at any time. In-store, you can see and feel the materials, compare sizes and intensities, and ask our team anything you like. You can also choose at your leisure from home and collect your order via Click & Collect in two hours at the shop of your choice!
Our shops:
- Paris (8 shops)
- Bordeaux
- Brussels
- Dijon
- Grenoble
- Lille
- Lyon Part-Dieu
- Lyon République
- Marseille
- Metz
- Montpellier
- Nantes
- Nice
- Orléans
- Rennes
- Rouen
- Strasbourg
- Toulon
- Toulouse
Frequently asked questions
What’s the best shop for buying a sex toy?
It all depends on what you’re looking for. For personalised advice and products designed by the brand itself, Passage du Désir is a leading choice, with 25 shops in France and one in Brussels. For the widest choice online, the major specialist sites offer extensive catalogues.
Where can you buy a sex toy in Paris?
- Paris Châtelet: 22, rue du Pont-Neuf, 75001 Paris
- Paris Étienne Marcel: 17, rue Pierre-Lescot, 75001 Paris
- Paris Hôtel de Ville: 11, rue Saint-Martin, 75004 Paris
- Paris Le Marais: 23, rue Sainte-Croix-de-la-Bretonnerie, 75004 Paris
- Paris Rive Gauche: 159, rue de Rennes, 75006 Paris
- Paris Saint-Lazare: 92, rue Saint-Lazare, 75009 Paris
- La Défense: Westfield Les 4 Temps shopping centre, 92800 Puteaux
- Val d’Europe: Val d’Europe shopping centre, 77700 Serris
Can you buy a sex toy discreetly?
Yes! Our parcels are discreet: the sender is listed as « Les Ailes Pourpres », and that’s also the name that appears on your bank statement. You can also have your order delivered to a collection point if you’d rather not receive it at home.
How can you tell if a sex toy is good quality?
Check the material (medical-grade silicone, phthalate-free), the brand, the warranty and the returns policy.
Are sex toys more expensive in shops than online?
No: our prices are the same in our shops and on our website.
Which sex toy should you choose for your first time?
Choosing a sex toy can be a bit like choosing a partner: you need to know what you like… and what you don’t! Our shopping guide asks you a few questions and, just like that, you’ll have everything you need to find your ideal toy.
Need advice? Our teams are here to help in our shops and online.