A unique concept dedicated to love
Passage du Désir is a place where you immediately feel at ease, right at home, the complete opposite of dark and intimidating sex shops.
Thanks to a clear ethical charter, you will find neither vulgar products, nor realistic toys, nor any reference to the p**** industry. Here we talk about Love.
We carefully select the finest brands, and we use our expertise to develop the iconic intimate toys of tomorrow, designed to meet everyone's desires, with no compromises on safety or pleasure.
With us, expertise meets humour to guide you in discovering yourself, with respect and good spirits.
A story that begins in 2006
Passage du Désir is, above all, the story of a desire: to rethink couple intimacy. In 2006, faced with routine and a lack of communication in his own relationship, Patrick Pruvot decided to create a different kind of space, far from the traditional sex shops that are often dark and intimidating. His ambition? To offer a bright and warm place where every couple, novice or experienced, can stop, talk and discover intimate essentials objects in a relaxed and uninhibited atmosphere.
Located in the heart of major French cities, our shops welcome you in a relaxed atmosphere, with no curtains or neon lights, where respect and kindness come first.
Welcome to an inclusive and accessible universe, where desire is lived with full confidence and without taboo.
What you will love about us
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Expert and friendly sales advisors
Our passionate sales advisers are trained to answer all your questions as effectively as possible.
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Sexuality approached in a playful way
We approach questions of sexuality in a playful and uninhibited way, excluding all vulgarity.
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A refined selection
We have chosen to remove all realistic products as well as the more divisive product categories.
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No explicit content
We are committed to displaying no nudity or explicit sexual content whatsoever.
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Everything to make you feel comfortable
We make sure you feel comfortable in our shops. Well, not too comfortable though!
The values of Passage du Désir
Passage du Désir is, above all, the desire to give everyone access to intimate essentials with full confidence. By favouring ethical and reliable brands and productions, by offering products for all genders and sexual orientations, we believe in and are committed to the sustainable development of all couples.
It is equally important to us to choose our teams with care, so as to advise you with kindness. This kindness is essential and is also present in our relationships with our suppliers. Team spirit and good humour are values that are just as essential with you as they are amongst ourselves!
Education is in our DNA
What if we shared all our knowledge with you?
So that everyone can flourish in intimacy, we have created accessible and engaging content in collaboration with the greatest experts. We address all topics related to sexuality simply and without taboo.
- The Pédagojouie blog offers you plenty of tips related to intimacy and intimate or romantic relationships
- The Pédagojouie podcast (available on all listening platforms) gives the floor to inspiring personalities who are pushing the boundaries of sexuality.
- Passage du Désir's Instagram blends educational and playful content, through illustrations about love and sexuality.
The expertise of our team
Our team is spread across the four corners of France. 148 people working every day to offer you the best support.
The teams of sales advisers and managers of the 25 stores, representing 93 people; the Central teams, our warehouse in the Paris region with 13 people; and finally the head office team in Marseille, 32 people spread across 4 main areas: communications, product, retail and e-commerce.
Sharing and collaboration, our driving forces
For years, we have been deeply committed to supporting organizations that echo our core values of care, understanding and inclusivity. We do this through flexible, tailored partnerships designed to make a real impact.
We have thus carried out several partnerships with the Unesco Chair on Sexual Health & Human Rights in 2021 at the launch of their MOOC: Rights, Sex & Education. In 2023, 3 videos were produced in our stores on the use of sex toys and STIs by Unesco.
Our donation service is also very active and regularly supports associations that are particularly close to our hearts, such as AIDA (we provide condom kits, lubes, educational booklets for the young women they support), AIDES and SOLIDAYS. More sporadically, we provide materials through more targeted initiatives with many other organisations, such as medico-social establishments.
4 good reasons to choose Passage du Désir
Why you will love stepping into a Passage du Désir store
Don't worry, we are the first to understand the questions you may have — it's even what inspired the very essence of the Passage du Désir project: to offer a welcoming alternative to classic and intimidating sex shops. Our shops look like Sephora, not like the stores typically found in our sector. Why? Because our product ranges are designed above all to enhance relationships, your romantic connections, your self-knowledge… With us, everything has been thought through so that you feel comfortable, at ease and confident. Our sales advisors are trained in sexology and are able to answer all questions in an informed and relevant way. The shops offer a smart customer journey that allows you to discover our full offering step by step, with no pressure at all. This is the temple of entertainment in the name of romantic complicity and self-love, but also a refuge to dispel doubts or shed light on any questions.
What are our teams experts in?
One week: that is the mandatory training period required to join the ranks of Passage du Désir experts.
Our teams provide caring support, offering advice tailored to your needs.
How does Passage du Désir select its products?
A carefully curated selection:
At Passage du Désir, we made the choice of selectivity over quantity right from the start. With us, there's no question of filling shelves with just anything. We have developed a rigorous selection process to offer only the best products in each category. Then it's the role of our experts to guide you towards the perfect match!
Exclusives as far as the eye can see!
Whether they are brands developed by us, or the latest gems we have uncovered, our shelves are packed with the most cutting-edge products you won't find anywhere else!
And the prices? Let's talk about it
No, our shops are not more expensive than online! If a price difference happens to appear in our shops, don't hesitate to mention it at the till so that our team can apply the price listed on the website.