Men's Lingerie

Is it common for a man to buy lingerie? 

Contrary to popular belief, men represent a substantial and growing share of the customer base in the intimate essentials sector. Their presence as active buyers is an undeniable reality that durably influences the market.

The in-depth Customer Knowledge survey, conducted by Passage du Désir during 2024 among a representative sample of 11,569 people, indicates that 28% of the brand's customers are men. The study also highlights a behavioural trend: male customers make their purchases predominantly as gifts, seeking to please their partner while exploring new horizons of intimacy.

All of this is reflected in a Net Promoter Score (NPS) of 58, which demonstrates the overall satisfaction of Passage du Désir customers. Passage du Désir stands out for its personalised support. A role of advice that helps guide customers in complex choices gold to ensure the selection of the perfect size.