Passage du Désir Dijon store - rue de la Liberté
Passage du Désir Dijon store - rue de la Liberté
Passage du Désir Dijon store - rue de la Liberté
Passage du Désir Dijon store - rue de la Liberté
Passage du Désir Dijon store - rue de la Liberté
Passage du Désir Dijon store - rue de la Liberté
Passage du Désir Dijon store - rue de la Liberté
Passage du Désir Dijon store - rue de la Liberté

Passage du Désir Dijon store - rue de la Liberté

The sustainable development of your relationship in Bourgogne-Franche-Comté

With mustard, blackcurrants, gingerbread and exceptional wines, you already know a thing or two about hedonism…
Passage du désir has now arrived in the heart of Dijon to awaken a whole new range of emotions.
Silky Lingerie, daring games, sensual accessories, intoxicating oils... In the warm atmosphere of our shop, we’ve selected the perfect ingredients to bring you closer and spice up your everyday life.

Address

78 rue de la liberté
21000 Dijon

Directions

Public transport

T1/T2: Darcy stop

L3: Darcy/Darcy Sévigné

L6/L8: Saint-Michel stop

L9: Grangier stop

Opening hours

  • Monday : 10h00 - 19h30
  • Tuesday : 10h00 - 19h30
  • Wednesday : 10h00 - 19h30
  • Thursday : 10h00 - 19h30
  • Friday : 10h00 - 19h30
  • Saturday : 10h00 - 19h30
  • Sunday : Closed

Current offers

Thursday 12 November, 5.30pm–7.30pm

WOMANIZER AFTER-WORK EVENT at Passage du désir

THE IDEA? You drink, you eat, you dance SURROUNDED BY SEX TOYS. From chats about sex to a sizzling unboxing of our iconic advent calendar, you’re in for a whole host of surprises — and you’ll come away a winner every time.

THE AIM? Break down taboos around intimate wellbeing and give everyone the chance to (re)discover Womanizer bestsellers and the latest from Passage du désir.

See the full Womanizer range

Purple Club After-Work Events 💜

Wednesday 4 November, 6:30pm–8pm -For Purple Club members only

Head to your favourite Passage du désir store. On the agenda: drinks, games, gifts and a prize draw to win your 2026 Advent Calendar! 🎄

Enjoy an exceptional €15 off Passage du Désir Advent Calendars and 15% off everything in store!*

*Excludes current promotions and books.

Learn more about the Purple Club

In-store services

  • Gift Card

    Delight every time by giving a Passage du Désir gift card of the amount of your choice.

    It can be used for one year online or in our network of shops.

  • Loyalty program

    Join the Purple club and enjoy exclusive in-store benefits all year round: a gift upon joining, discounts all year on your favourite products... and much more! Ask our in-store teams for more information.

  • Free collection in 2h

    Place your order online, your order will be ready in 2h at the store of your choice.

  • Free gift wrapping

    Ask our team for gift wrapping that’s as discreet as it is lovely.

What people are saying about this shop

See all reviews on Google
  • David BOULIER 2 weeks ago

    A beautifully designed boutique, far removed from all the clichés! I'm delighted to see this shop open on Rue de la Liberté in Dijon. The staff are very attentive and provide clear, informed and perfectly personalised advice on all the products. This is the real advantage of going to the shop rather than using the website: you benefit from genuine, warm and non-judgemental human interaction.

    View on Google
  • Alice a month ago

    My friend and I went there, and if you happen to meet Bruno, he'll put you at ease right away! He has amazing energy, is non-judgemental, and knows what he's talking about thanks to his training. He's very approachable, takes the time to explain things clearly and simply… it's fantastic!

    View on Google
  • CC Akvaar 4 months ago

    Such a refreshing experience! The shop is lovely, the products are top quality and we received a warm welcome. We felt at ease straight away, and I’m a big fan of the values they promote. Go for it! 🫶🏻✨

    View on Google
  • Anne Dogimont 7 months ago

    First visit a few days after the shop opened... A warm atmosphere, well organised and neatly laid out: a lovely shop. Second visit in February... still happy with the shop. The sales assistant gives excellent advice based on your needs and knows her products very well. The manager is very welcoming too. I didn’t give it five stars because the prices aren’t affordable for everyone. All in all... I highly recommend this new shop in central Dijon.

    View on Google

What you'll love about us

  • Expert and friendly advisors

    Our sales advisors are trained by sexual wellbeing professionals.

  • Sexuality explored in a playful way

    We approach questions of sexuality in a playful and uninhibited way, with no vulgarity whatsoever.

  • A curated selection

    We have chosen to exclude all realistic products as well as more divisive product categories.

  • No explicit content

    We are committed to displaying no nudity or explicitly sexual content.

  • Everything to put you at ease

    We make sure you feel comfortable in our shops. Well, not too comfortable, mind you!