Pour le plaisir: the film that celebrates the Womanizer revolution (and a little bit of ours)

Helloooo darlings,

GENERAL ALERT IN THE LAND OF THE 7TH ART.

On 6 May, ecstasy hits the big screen! With "Pour le plaisir", director Reem Kherici delivers a delightful comedy starring Alexandra Lamy and François Cluzet. And we are all absolutely thrilled because guess what: we are the proud official partner of the film. Particularly moved to finally see the "Pleasure Air" stimulation feat brought to the big screen. A true tribute to the best sex toy of our time!

Behind the fiction: the true epic of Womanizer

"If the screenplay of "Pour le plaisir" raises a smile, it is rooted in a technological adventure that had all the makings of a cinematic destiny from the very start. The story begins in Bavaria about a decade ago, in the visionary mind of Michael Lenke (whom we have had the privilege of accompanying since the very beginning of Womanizer). Noticing that traditional stimulation methods did not meet the expectations of all women, this seasoned engineer developed a disruptive innovation: the Pleasure Air technology, giving birth to the very first clitoral stimulator worthy of the name. No more settling for a simple Vibro!"

An unprecedented technological breakthrough

Unlike classic vibration, each Womanizer model uses variations in air pressure (the famous pulsed air) to provide a clitoris massage without direct contact. IT WAS A GENUINE EARTHQUAKE in the industry: for the first time, a product did not simply vibrate — it literally "sucked away" taboos to guarantee a powerful orgasm.

This innovative technology has allowed millions of people to discover a new map of their sexual fulfilment, for a more intense, more respectful and above all more accessible experience, whether solo or as a couple.

Passage du Désir: pioneer of this revolution in France

(That's uuuuus)

This story resonates deep within us, and we played a part in writing it alongside the brand. As the first historic retailer of the Womanizer range in France, we believed in this project from its very first steps, when nobody yet dared to speak of "intimate essentials" in a shop window. This role also gives us a responsibility: to tell this story authentically in the name of everyone's well-being. Welcoming this narrative to the cinema today is, for us, the culmination of over ten years of fighting for sexual happiness. This film is proof that the Womanizer is no longer a simple discreet "gadget" to be hidden away, but a true cultural icon that has contributed to the liberation of bodies and the freedom of expression for every user.

Ecstasy as a cultural act Why did we partner with this project? Because "Pour le plaisir" is more than just a film. It is a necessary work that helps to democratise the use of an intimate stimulator and to anchor it in everyday life in a playful and uninhibited way. Our brand has always chosen the light. Through this mainstream film with a powerful resonance, we continue to break taboos with a caring and confident voice. For us, this topic is societal, it is human, it is universal.

Try to win the collector's set "Pour le plaisir" 🎁 We couldn't leave you without gifts! From 22 to 26 April, come to our shops to take part in our competition. To be won:

• 10 x 2 tickets for Paris previews.

• The exclusive collector's set "Pour le plaisir" containing two toys (including the unmissable Womanizer Premium model, with its exclusive Autopilot feature and its incomparable level of gentleness). A perfect stimulator, available now to reinvent your nights!

Are you looking to buy the best clitoral toy for yourself gold as a gift? Want to discover the Womanizer Duo with its dual action, test every level and every intensity? Know that there has never been a more perfect moment to buy the duo gold any other treasure from our collection, and explore an unrivalled intensity.

It is time to celebrate our bodies in all their forms. See you very soon in store gold in the cinema to applaud this cinematic gem as funny as it is essential! 🍿