What if we started this new year by celebrating love with love unlimited?
At the end of this year and in this period full of constraints and uncertainties, we wanted to talk to you about what has always driven us: Love with a capital L, the couple and its complicity as the last territory of freedom. It is therefore with immense honour that we present our very first advertising campaign: LOVE UNLIMITED. Love unlimited is love without limits, without prejudice, without taboos, without preconceptions. A love that judges neither socially nor morally.
From 29 December, find us in 175 Paris Métro stations to celebrate love with a capital L. Parisians will be able to discover 5 loving, touching and varied couples. A beautiful message to start this new year in style!
We wanted this campaign to be inclusive, so that everyone can see themselves in it, regardless of your gender and sexual orientation, because the love we celebrate is inclusive, universal and total.
We are also very proud to present this advertising campaign as it also symbolises a major milestone for us. Since our founding, we have suffered from the retrograde prejudices surrounding adult shops, and many institutions have put obstacles in our way. But we never stopped believing, and kept fighting for the sustainable development of the couple. Being able to advertise in the Paris Métro and becoming the first adult shop to do so is therefore a real victory for us. We can finally claim loud and proud this right to love, desire and pleasure for all.
Together, let's make 2022 the year of love. Love without taboos, without awkwardness and without obstacles, love without judgement or barriers! Let's celebrate love every day, on every occasion, in every moment, love for everyone.
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Sophie
Hi, I'm Sophie! I've been writing articles about sexuality and relationships for 4 years, and I'm also a consultant for YesForLov. I hope my knowledge will help me answer the questions you have about sexuality!
