Founded in 2003 by the BETC Euro RSCG agency, the Passage du Désir takes its name from the cobblestone alley close to the building. This large space of 800 square metres is a raw, unfinished but living space which exhibitors can adapt to suit their purposes.
The Passage du Désir is a new venue for intersecting cultural events that bring together and introduce France to the diverse influences of new works that may be works of art or not, design, photography, literature, documentation, fashion or contemporary dance. Getting away from the cloistered worlds of the \"classic\" artistic disciplines, encouraging the interbreeding of forms and expressions: the Passage du Désir wishes to be open to all forms of artistic expression, and its ambition is to discover, select and show the most surprising, the most intelligent and the most creative of them.
This programming freedom exists because of the centre\'s management by a non-profit-making organisation, the Association du Passage du Désir.
Among the numerous events that have been hosted by the Passage du Désir since it was opened, the public has been able to discover: ‘Americaland’, photos by Alex S. MacLean; ‘Buzzworld’, the work of the Dutch video maker and photographer Rineke Dijkstra (in the framework of the Festival d’Automne à Paris); ‘Archive – endangered waters’, a multimedia installation by the Icelandic artist Ruri; a retrospective of the work of the Portuguese artist Joana Vasconcelos; ‘Things As They Are’: World Press Photo/Month of the Photo in Paris and, in 2008, the video installation "TV Shots" by Harry Gruyaert.